Toufic is a seasoned marketing communications professional with more than 30 years’ experience in major multinational agency networks in operational and leadership roles around the Middle East & North Africa (MENA) region. He is a strong advocate of the importance of human capital in the growth and development of organizations and has founded SearchPath Arabia to help client companies globally to identify, attract, recruit and retain top talent for their operations in the Arabian Peninsula and Africa. Toufic holds an MBA in International Business from the University of Dallas in Texas. He is a strong believer in the need for a lifelong personal learning strategy for people to remain relevant and competitive in an ever-changing business world. As such he continues to pursue certifications and diplomas to keep abreast of the latest concepts and ideas related to the management and development of people in an environment of talent scarcity.